Creating the Experience - Before & After

It might have taken a bit. But we did it. A little bit of hard work, dedication, countless sleepless nights, some missed meals, some blood lost, but when you put your everything into something anythings possible. A year ago everyone told us we to keep dreaming. Today 6 different restaurants are open under the newest food court in downtown Phoenix. We never wanted to expand, we just wanted to change the game. Your one stop shop for your every craving. Stop on by and experience a taste bud overload. 



The number one question boggling everyone's mind is 'What does it stand for?' Driving down the highway, the last thing you expect to read is 'WTF'. We put "What's that flavor' because the city didn't approve the billboards without it. But ideally a name would've never been associated. It's suppose to make you wonder. To make you question.

We know our food is good. Getting you back into the door once you try it isn't the problem. But how many of us today are so disconnected with reality that we would even realize a giant sign on the sign of the road that read 'WTF'. 10 years ago nobody would even consider it. A year ago they told us to keep dreaming. A week ago the signs went up. Without a question. Just a slight adjustment because we chose advertisement. We're too busy driving, looking down on our phones, at pictures of how everyone else is living life. While we're jogging we're snapping pictures. But what happens when we actually connect with one another in the real world? If we're together, what do we have to post about? In the last decade alone the human attention span has shortened from 12 seconds to 8 seconds. Movies became youtube clips which became 10 second snaps. You order your food on the way to avoid wasting time. But you put a group of people to together and 9 out of the 10 times, someone is on the phone.

The #WtfPledge is our small contribution to society, not by providing water mouthing experiences, but if you, and a group of friends put your phones on the side of the table for the entire duration of your meal, we'll throw in some fried ores to improve your chill session. . Above serving greatness, we want to bring humanity back to reality. 



July 4, 1776
The Continental Congress adopts the Declaration of Independence

March 24, 1844
The first telegraph message is sent between Washington and Biltmore

The internet was born

July 7, 2016 - 3:12 PM
The #WtfExp transformed from a dream to a reality 

The one thing every great event in history had in common is they started with an idea. Yesterdays visions are tomorrows futures. Every event in your life is written so why not make it entertaining. When the British told us who we can trade with, we told them no and created this great nation. When they used pigeons to send letters we used telegraphs. When they told us we can't create an alternate reality, we created the internet. 

They told us we'd be nothing, so we decided to start a movement. 

Back to a time before patties came pre packaged, frozen and the unrealistic perfect square patty became what you expected when we ordered a burger, we threw on some gloves, paid for some good labor, created some of this Earth's finest recipes, put them together in between some heavenly buns and realized #wtfburgers

After having an affair we realized that if you cut ribeye steak, season it to perfection, serve it with everything you could possibly crave, #PhillyAffairs was born

Marlyn's - It's simple. With a philosophy that freshly prepared hand cut fish, fried in just the right homemade batter, and serve it with homemade tartar & coleslaw you just get simply amazing fish.

GyroWrap was a realization that not everyone in there right mind wants to have a cardiac arrest after every meal, so in addition to slicing our own fresh gyro, we've brought a salad bar to meet every health fanatics expectations. Fresh cut vegetables daily to go on all your meals, in addition to creating the ultimate salad no matter how many calories you're counting.

You add that together and you get #WtfExp

Coming Soon. Spread the Word! Join the Movement!

#Wtf #WtfExp